Success Story

Newspresso: designed, built, and operated by this team

Not a client project. A live product this team runs day to day, built AI-native from the content pipeline to the marketing.

The problem

News consumption in India is fragmented across apps, and most existing readers relay headlines rather than making sense of them. Newspresso set out to aggregate, rewrite, and personalize news, then deliver it through more than one format, not just a feed.

  • A single mobile app covering breaking news, daily podcasts, short-form video, and a daily word game
  • A public website that needs to rank on its own, not just mirror the app
  • A recommendation system personalized per reader, without a dedicated ML team to run it

Built AI-native, not AI-bolted-on

AI isn't a feature bolted onto Newspresso after the fact — it's how the content gets made in the first place, and how the team building it works day to day.

  • Every story is aggregated from 40+ sources, then rewritten and summarized by an LLM pipeline, not just relayed
  • A retrieval-augmented (RAG) AI assistant for in-app Q&A and related-article discovery, with citation-backed streaming answers
  • A daily 2-host podcast, script and voice both AI-generated, shipped in English and Hindi
  • Self-hosted models (Ollama) alongside hosted APIs (OpenAI, Claude) depending on the job — cost and latency, not just capability, decide which
  • The team's own engineering workflow leans on Claude, Cursor, and Copilot day to day

Stage 1

Raw beans

40+ sources pulled per story — nothing runs on a single wire feed.

Stage 2

The grind

An LLM pipeline rewrites and summarizes — it doesn't just relay headlines.

Stage 3

Extraction

Splits two ways: a RAG assistant for in-app Q&A, and a daily 2-host podcast, script and voice both AI-made.

Stage 4

The pour

Shipped to the App Store, Google Play, and the web — English and Hindi both.

Marketed by automation, not a marketing team

There's no marketing hire and no manual posting. The AI-generated content itself is the marketing asset — an automated, scheduled pipeline is what gets it in front of people.

  • AI-written articles and podcast scripts become the source material for every post — nothing is written twice
  • A scheduled pipeline auto-publishes to Instagram, YouTube, Discord, and WhatsApp with no manual step
  • Stock imagery for social creatives comes from Pexels, composited automatically into on-brand templates
  • The public website redeploys itself on every push via Vercel — no manual release process

Source

AI-native content

The same articles & podcast scripts already made for the app — reused, not rewritten twice.

Instagram

Sips, digests, stories

YouTube

Shorts & podcast

Discord

Daily brew alerts

WhatsApp

Admin dispatch link

What shipped

A production app in both major app stores, plus a public website and an automated publishing pipeline, built and operated end to end by the same team offered here.

  • Live on the App Store and Google Play today
  • Daily AI-generated 2-host podcast episodes
  • Short-form vertical video ('Sips') and a Wordle-style daily game
  • A community discussion feature and a Hindi-language news surface

Tech stack

Next.js
Vercel
Flutter
Supabase
Claude
OpenAI
Ollama

What it looks like

Newspresso Daily Brew screen
Daily Brew: a curated daily digest
Newspresso Explore screen
Explore: personalized recommendations
Newspresso Podcast screen
AI-generated daily podcast
Newspresso Sips screen
Sips: short-form vertical video
Newspresso Brewdle game screen
Brewdle: a daily word game
Newspresso Hindi news screen
Full Hindi-language news surface
Download on the App StoreGet it on Google Play

What users say

4.9★ average rating across Play Store & App Store in India

P

Pramod Saxena

I randomly discovered Newspresso on the Play Store, and it has quickly become one of my go-to apps for news. I really like the unique approach of covering news around the 5 Ws, along with the minimalist UI and coffee-themed experience.

H

Harvindan Dhiwakharan

It's a good app to explore new ways.

U

Utkarsh Sharma

Great app.

Y

Yesuraju Kolli

User interface is good, breaking news are getting updated every hour, easy navigation... overall nice app.

A

Ayush Garg

App feels aesthetic and easy to use than Inshorts.

V

Vipul Uniyal

The app feels very welcoming and it's very clean.

N

Nishant Parmar

Yo everyone out there, this app is superb and great designed. I adore this application.

A

Arnab Kundu

An exceptional app for news lovers. The way each news is accumulated from various sources and summarized is really awesome. 100% recommended.

K

K V Lasya Priya

Good app.

S

Sania

I've really been enjoying the app so far. The short and concise format makes it much easier to consume a lot of information in less time. 10/10 ✨

D

Divyanshu Sharma

Honestly, Newspresso has made keeping up with the news feel much easier. My favourite feature is Daily Brew — a quick, well-curated overview without endless scrolling.

M

Monmohini Majumdar

Very good app 😃

S

Sayak Sarkar

A refreshing and enriching news app! Newspresso has a smooth, modern and premium-looking UI/UX. The Deep Dive section is particularly impressive. Great work, Newspresso team! 🚀

D

Debjit Das

Best news app u can find on Play Store, super clean UI, easy to use and feature packed!

P

Piyangshu Datta

It is an exceptional platform for aspirants, students, and anyone who seeks knowledge about geopolitics, international diplomacy and local issues. Newspresso is an unbiased news platform.

P

Pramod Saxena

I randomly discovered Newspresso on the Play Store, and it has quickly become one of my go-to apps for news. I really like the unique approach of covering news around the 5 Ws, along with the minimalist UI and coffee-themed experience.

H

Harvindan Dhiwakharan

It's a good app to explore new ways.

U

Utkarsh Sharma

Great app.

Y

Yesuraju Kolli

User interface is good, breaking news are getting updated every hour, easy navigation... overall nice app.

A

Ayush Garg

App feels aesthetic and easy to use than Inshorts.

V

Vipul Uniyal

The app feels very welcoming and it's very clean.

N

Nishant Parmar

Yo everyone out there, this app is superb and great designed. I adore this application.

A

Arnab Kundu

An exceptional app for news lovers. The way each news is accumulated from various sources and summarized is really awesome. 100% recommended.

K

K V Lasya Priya

Good app.

S

Sania

I've really been enjoying the app so far. The short and concise format makes it much easier to consume a lot of information in less time. 10/10 ✨

D

Divyanshu Sharma

Honestly, Newspresso has made keeping up with the news feel much easier. My favourite feature is Daily Brew — a quick, well-curated overview without endless scrolling.

M

Monmohini Majumdar

Very good app 😃

S

Sayak Sarkar

A refreshing and enriching news app! Newspresso has a smooth, modern and premium-looking UI/UX. The Deep Dive section is particularly impressive. Great work, Newspresso team! 🚀

D

Debjit Das

Best news app u can find on Play Store, super clean UI, easy to use and feature packed!

P

Piyangshu Datta

It is an exceptional platform for aspirants, students, and anyone who seeks knowledge about geopolitics, international diplomacy and local issues. Newspresso is an unbiased news platform.

E

Eesha Nema

From quick updates to long podcasts, this app has got it all covered. I also like the coffee theme of this app, really creative, totally recommend.

A

Aashish Kadam

Really enjoying Newspresso so far. The interface is clean and easy to use, and I especially like how the news is curated.

V

Vandit Yadav

Every time I've used this app, I've genuinely felt more aware of the current affairs. Helps kill time in a better way than scrolling through Instagram.

M

Mansi Malang

Exceptional application, loved it.

R

Rupanshu Duhan

I just love it. I can't tell you how much time this app saves for me 👌

A

Akshat Verma

I liked the app but hoping that the developer could remove irritating ads 😍

K

Khushnehal

This is the best application I have found so far for reading news. Thank you Newspresso 😊

J

Jonny

Well, a great app, with interesting UI and concept.. keep up the great work...

M

Midhaa Tahani

It's a decent app that allows you to read up on what's happening in the world in a matter of minutes.

R

rz

Solid app, if you doomscroll too much might as well use this time and try Newspresso and get some news.. really cool app.

J

Jezreel Sebastin

Got me addicted to the news reading with their customised feed and news templates. Daily Brew shows the top-10 news of the day, along with gamified streaks.

L

Lavvanya Saini

Very nice app. Easy and attractive looking.

Y

Yug Agarwal

Great app and their way of giving news is great.

S

Srimathi

The feed looks different from other apps I had seen, and it's easy to navigate in the app.

R

Rabindra Bhumij

Thank you for making the app usable. I see this app has so many opportunities to become the No. 1 news app. Thanks ❤

E

Eesha Nema

From quick updates to long podcasts, this app has got it all covered. I also like the coffee theme of this app, really creative, totally recommend.

A

Aashish Kadam

Really enjoying Newspresso so far. The interface is clean and easy to use, and I especially like how the news is curated.

V

Vandit Yadav

Every time I've used this app, I've genuinely felt more aware of the current affairs. Helps kill time in a better way than scrolling through Instagram.

M

Mansi Malang

Exceptional application, loved it.

R

Rupanshu Duhan

I just love it. I can't tell you how much time this app saves for me 👌

A

Akshat Verma

I liked the app but hoping that the developer could remove irritating ads 😍

K

Khushnehal

This is the best application I have found so far for reading news. Thank you Newspresso 😊

J

Jonny

Well, a great app, with interesting UI and concept.. keep up the great work...

M

Midhaa Tahani

It's a decent app that allows you to read up on what's happening in the world in a matter of minutes.

R

rz

Solid app, if you doomscroll too much might as well use this time and try Newspresso and get some news.. really cool app.

J

Jezreel Sebastin

Got me addicted to the news reading with their customised feed and news templates. Daily Brew shows the top-10 news of the day, along with gamified streaks.

L

Lavvanya Saini

Very nice app. Easy and attractive looking.

Y

Yug Agarwal

Great app and their way of giving news is great.

S

Srimathi

The feed looks different from other apps I had seen, and it's easy to navigate in the app.

R

Rabindra Bhumij

Thank you for making the app usable. I see this app has so many opportunities to become the No. 1 news app. Thanks ❤

People love working with us!

LinkedIn recommendation from Anshika Jain, ACCA Affiliate | EY GDS | Ex-GT, who worked with Shubham on different teams: 'It was a great experience working with the Newspresso Tech team to explore innovative marketing strategies powered by AI agents and identify opportunities to enhance the product's overall efficiency. I particularly appreciate their openness to new ideas and the collaborative approach to turning ideas to practical solutions.'

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