Success story, distilled

The Newspresso
blend.

Four things worth remembering about the app this team built and still runs: what people think of it, how AI actually builds it, how it markets itself, and what it’s made of.

01 By the cup02 How it’s brewed03 Served automatically04 What’s in the blend
01

By the cup

Thirty real Play Store reviews, transcribed word for word — not a survey, not a curated average.

4.9★ average / 30 reviews
★★★★★27 / 30
★★★★☆3 / 30
40+ sources / story12 categoriesEN + HIiOS & AndroidDaily AI podcast
★★★★★“I really like the unique approach of covering news around the 5 Ws, along with the minimalist UI and coffee-themed experience.”— Pramod Saxena, Play Store
★★★★★“Honestly, Newspresso has made keeping up with the news feel much easier. My favourite feature is Daily Brew.”— Divyanshu Sharma, Play Store
★★★★★“An exceptional app for news lovers. The way each news is accumulated from various sources and summarized is really awesome.”— Arnab Kundu, Play Store
02

How it’s brewed

Every story runs through the same four-stage line before it ever reaches a reader.

Stage 1

Raw beans

40+ sources pulled per story — nothing runs on a single wire feed.

Stage 2

The grind

An LLM pipeline rewrites and summarizes — it doesn’t just relay headlines.

Stage 3

Extraction

Splits two ways: a RAG assistant for in-app Q&A, and a daily 2-host podcast, script and voice both AI-made.

Stage 4

The pour

Shipped to the App Store, Google Play, and the web — English and Hindi both.

Two kinds of horsepower. Self-hosted models (Ollama) run alongside hosted APIs (OpenAI, Claude) — cost and latency decide which, job by job.
Built with AI, not just building AI. The team’s own engineering workflow runs on Claude, Cursor, and Copilot day to day.
03

Served automatically

No marketing hire. No one clicking “post.” The content is the campaign.

Source

AI-written content

The same articles & podcast scripts already made for the app — reused, not rewritten twice.

Instagram
Sips, digests, stories
YouTube
Shorts & podcast
Discord
Daily brew alerts
WhatsApp
Admin dispatch link
Imagery, sourced automatically. Social creatives pull stock photography from Pexels and composite it into on-brand templates — no designer on call.
The website deploys itself, too. Every push redeploys the public site on Vercel — no manual release step.
04

What’s in the blend

Eight tools, four jobs — nothing exotic, everything load-bearing.

The roast — build & deploy

Next.js
Vercel

The blend — AI engines

Claude
OpenAI
Ollama

The milk — app & data

Flutter
Supabase

The garnish — creative

Pexels
Newspresso Tech — the team that builds & runs itnewspresso.org ↗